A Need for Speed & Accessibility
For Oak National Academy to be successful, the organization’s leaders knew their content needed to be both high-quality and accessible for all students.
“From the very start, we all shared a passion: ensuring that education isn’t limited by a person’s background, whether that be economic disadvantage or a disability,” Dando said. “That’s why it’s super-important to us to have accessibility at the heart of everything we do, and that requires captioning.”
Captioning helps Oak National Academy’s content reach as many students as possible, regardless of disabilities, native language, or immediate surroundings. It also helps make the content more engaging.
“Our lessons are pre-recorded, so teachers don’t have the same interaction with pupils that they would in a classroom. A teacher in a classroom would know their students and be able to give them individual attention,” said Dando. “But you can’t do that with pre-recorded video. That’s why captioning is super important to us.”
The quality of those captions is equally important, Dando explained. And that’s why Oak National Academy chose Rev to caption their thousands of hours of video lessons.
“This only works if the content is high-quality across the board,” he said. “If the quality of our content is poor, be it the captioning or the lesson itself, then we’ll lose teachers, children, and parents straight away — they won’t come back. And that’s a problem for us, because that’s how we make sure children learn.”
The Oak platform is designed for return visits to support ongoing learning, and accessible video content with accurate captions makes students more likely to return.
“A student isn’t going to learn a great deal if they only complete one lesson,” Dando said. “But if they come back and take lessons again and again and again — that's how we can truly support their learning during lockdown. Having a partner we knew could deliver really high quality captioning was extremely important, which is why we went with Rev.”
With the huge volume of both lessons and users accessing those lessons every day, Oak needed a captioning provider they could also rely on for speed and scalability.
“On a weekday during term time, we have 220,000 users on the site every day,” Dando said. “Therefore, the accuracy, speed, and scalability of our captions is super important. And Rev can do all of those things for us. There wasn't another platform or service that could have done that, particularly not with turnaround times. It's incredible.”